Digital world is something that is not new to us. The idea of using cellular phones, tablets and computers, are among of the few we can name that simply describes that we depend on digital concepts. We live in a digital world, where in everything is of ease of access, where in things are all designed and everything is completely innovated. But no matter how we say putting ourselves to digital advancement and more of it in the future, claiming that modernization in what we have is already simplified, complexity lurks everywhere. As an individual, we seek for further simplification, simpler than what we thought is already simple, easy to do and understand. As we aged in this generation, discoveries of making our lives a lot easier is unstoppable. Things that could really bring us to simplified digital world, especially in online marketing.

Based on some research and on-going studies posted by Ryan Bowman, on “Top 10 Tech Tools that are changing the World of Digital Marketing”. Getting along with the flow of change in terms of digital marketing, is something that online business needs to get updated with.

Here are some few of the top tech tools:

• The use of Hubspot email marketing, is on the trend, as it is easy to use especially to those who rely much on email marketing. With this tool, you can create professional marketing emails that engage and grow your audience with the easy drag and drop email builder.
• On the other hand, there is Marketo, a leading marketing automation platform that is designed completely for our digital marketers and online visitors. The platform is already simplified, easy to use and efficient when it comes to marketing processes and makes streamline all the tasks in your marketing to-do lists.
• And for the website visitor tracking, we have Leadfeeder. A program designed to generate reports on sales and other necessary data to help us improve on our business. With that said, there will be more enough room for business owners to improve on some areas to deliver all the necessary help we can provide to our customers.  
• For making sure to get into the top of the game, using ProofHub is a tool that could help us organize the team and the entire management. From planning to delegating, even to tracking and delivering projects on scheduled deadlines are on the watched.
• Canva is another tool that helps us on the aesthetic part of our online marketing. It helps us improve the graphic design by giving as tons of options of layouts, photos, graphics and even fonts. The best part of this software is that, this can be use even to a graphic designer’s newbie. Creating videos is another marketing strategy that most of online business owners are taking advantage of, depending on how necessary it is just to collect more audience to improve sales.
• In that case, the use of Tube Buddy is in need. It is a browser extension that adds a layer of tools directly on Youtube. The main goal of this software is to help us improve the way we post videos, and helps us setting our title description, tagline, keywords, and many more that is related to posting videos. It also has the abilities of making our videos visible in any other forms of online search engines.
• Just like Leadfeeder, Crazy Egg is a website optimization service, where in a marketing team of a particular business that have an easy track and get a quick insight into their website’s performance and customer behaviour, even when and where they are going on the site, what they click and how far they could really go in exploring the website.

There are hundred more of tools that is ease of access, free and easy to use we can get online, we just need to explore more of the advantage of having digital advancement of this age.